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  • What is the Roanoke Cattle Baron’s Ball?
    The Cattle Baron’s Ball originated in Dallas, Texas more than 35 years ago and is now the American Cancer Society’s signature western event with more than 50 events nationwide. The Cattle Baron’s Ball is where cowboys and cowgirls come together for an evening of good ol’ western fun! With the help of Haley Toyota and other generous sponsors, we are thrilled to continue this signature western event in Roanoke. Having the Cattle Baron’s Ball experience in the Roanoke Valley, provides a prestigious and exciting opportunity to partner with the American Cancer Society (and have fun while doing it), so saddle up and join the shindig.
  • When and where does the Roanoke Cattle Baron's Ball take place?
    This year’s event will take place Saturday, October 7, 2023 from 6pm-11pm at Ardmore Farms (11 Breckinridge Mill Road, Fincastle, VA 24090).
  • What should I wear to the Roanoke Cattle Baron's Ball?
    This is a “Cowboy Chic” affair. Wear your favorite Western attire. The event is held in an open-air horse barn with a dirt floor so cowboy boots are certainly encouraged!
  • Do I need to bring anything to the Roanoke Cattle Baron’s Ball?
    A smile and your dancing shoes! You will be pre-registered for the event and will only need your name at registration (no ticket required). Your credit card will be placed on file for any purchases you make throughout the evening. This is a cash less event. We have incredible live and silent auction items for you to bid on. You can also enjoy participating in other activites to support the mission of the American Cancer Society while having fun!
  • What happens at the Roanoke Cattle Baron's Ball?
    Guests of the Roanoke Cattle Baron’s Ball will have the opportunity to participate in live and silent auctions, dancing, and much more. Guests will also enjoy delicious food and spirits, along with our evening program and live entertainment!
  • Where should I park on the night of the Roanoke Cattle Baron's Ball?
    Stay tuned for more details.
  • Can I find out about live and silent auction items before the event?
    Yes! You will have an opportunity to pre-register for mobile bidding and begin bidding before the event begins! Guests will receive an email with instructions to begin bidding early.
  • My company will match my charitable donation. How does that work?
    Contact your company’s Human Resources department to inquire about any matching programs offered. Once your company has matched your donation, please let us know so we can ensure your matching gift is credited to the Roanoke Cattle Baron’s Ball.
  • I would like to donate an auction item. Who do I contact?
    Please contact Erika Newberry at
  • I would like to get more involved personally. How can I volunteer?
    You can join our Cattle Baron’s Ball Board, Auction Committee, or you can get involved the day of the event! If interested please contact Erika Newberry at
  • Didn't answer your question?
    Reach out to Erika Newberry at
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